Writing. Reading. Creating....Marketing?
Um, one of these things is NOT like the other. Or is it? Why is the word "marketing" so scary? Why do we as writers (or, at least some of us--myself included at times) think that marketing is beyond what we're capable of?
Let's start with a definition. We're writers, we like words, right?
1) Why do I create?
2) What do I create?
3) What makes my creations different or unique?
The answers to those three questions are quintessential to marketing. It's easy to start to see dollar signs or people only out for opportunities and networking when we talk about marketing, but for Christ-followers I boil it down to this:
Marketing means showcasing your unique, God-given talents in a way that points to the Creator, not the created. (tweet this)
Plus, as this quote points out, this life isn't just about us. It's about how God will use us and our talents, for His glory! How exciting is that?
Now, take a step forward with the thought that you are now sharing the beauty of God-given talent with others. It's not about you, it's not even about your product, as much as it's about owning up to the fact that you can point to the Creator through the act of marketing. Okay, back to the business realm (without forgetting what we just discussed, of course).
The Other Side
My number one piece of advice for all forms of social media and any marketing you will do is to showcase who you are (this is technically your business). You establish your brand and then you promote, discuss, and talk about everything in reference to that brand (we'll talk about branding next week).
This looks like:
Blogging: Choosing a theme that matches (or is complimentary) to your genre.
Facebook: Your author page interacts with you audience through fun posts in relation to your topic, shared posts from authors in your genre, questions that delve into a personal nature, giveaways focused around your novels/topic.
Twitter: You follower popular authors in your genre, retweet them, create tweets that focus around your genre, and post personal tweets in relation.
Instagram: Posting pictures of your life, your interests, and maybe your writing in line with your brand.
Guest Posting: Picking blogs that support your brand (ie: Historical blogs that offer guest posts if you are a historical author).
In all of these realms of social media, make sure you are consistent (to an extent) with the overall look and design of your platforms. I'm not the best example of this since I have varying passions of writing and photography (for example almost all my social media is @eahendry but my twitter is @eacreativephoto...*sigh* the perfectionist in me wants to change it but I probably won't ha!). But the more uniform you can keep your online presence, the better established your brand will be.
|Flickr by asenat29|
Marketing you will never go out of fashion or print. If you take time on anything, focus your effort on establishing solid connections to your readers. It's there that you'll strike marketing gold!
- Write out your answers to the questions above
- Tweet one of your favorite quotes from this blog
- Comment honestly: do you struggle with marketing? Why?